Mathematics & Statistics Department Branding

Client: Winona State University | Mathematics & Statistics Department

Date: Fall 2019

Production Technique: Illustrator, Photoshop

Description: This project was proposed to our Campaign and Systems Design course by the Mathematics and Statistics Department, looking for us to create a brand for their department. They were looking for a logo that could create a strong visual system throughout the building that would include a mural, vinyl applications, t-shirts, letterheads, and any other promotional and collateral material we could think of. I was partnered with Victoria Denn for this project and we came up with the following.

We wanted to highlight within the logo the four different programs, giving each a designated color and icon. We wanted to use the tagline the Department had previously, but give the entire department and new and fresh look. Each icon correlates with a specific program, from left to right: Mathematics, Data Science, Statistics, and Mathematics Education.